Computers and Digital Basics

1: Computers and Digital Basics TRUE/FALSE 3. Facebook and Twitter are examples of social networking options. F 6. An operating system is an example of application software. F 7. Because of increased versatility, a videogame console is now considered a personal computer. f 8. The purpose of a server is to serve computers on a network. T 9. In the binary number system, 2 is used to represent the value 2. F 10. The number 9 can be considered a character. T 11. Because most digital devices are electronic, bytes take the form of electrical pulses. F 13.A compiler like the one shown in the accompanying figure converts all statements in a program to machine language in a single batch. T 14. An interpreter converts and executes one statement at a time. T 15. The op code specifies the data. F 16. The operand is a command word for an operation. F 17. All computers are case sensitive. F 18. Trojans are computer programs that seem to perform one function while actually doing something else. T 1 9. To assure you can remember your password it is a good idea to base it on information you can easily remember such as your birthday. F 20.You should always use a different password for every account. F MODIFIED TRUE/FALSEIf False, change the underlined work to make it True!1. Digital technology has made it easy to produce copies of music with no loss of quality from the original. _________________________2. Free source projects promote copying, free distribution, peer review, and user modifications. Open3. An area where data can be left on a permanent basis is memory. storage4. The set of instructions that tells a computer how to carry out processing tasks is a computer program. _________________________ 5. Minicomputers were used for small businesses. ________________________6. A(n) supercomputer is a large and expensive computer capable of simultaneously processing data for hundreds or thousands of users. mainframe7. The term server can refer to a combination of hardware and sof tware. _________________________8. A(n) mainframe specializes in compute-intensive problems. supercomputer9. A light switch is like a(n) analog device. digital10. DIPs and PGAs are both shapes of integrated circuits. _________________________11. The results of statements that have been compiled are called object code. _________________________12. A set of machine language instructions for a program is called source code. machine 13. The ALU uses registers to hold data that is being processed. _________________________14. A(n) keylogger is a form of malicious code. _________________________15. A(n) account manager stores user IDs with their corresponding passwords and automatically fills in login forms. passwordMULTIPLE CHOICE1. Digital electronics use electronic ____ to represent data. a. circuits c. transistors b. switches d. components2. Key factors in making electronic devices increasingly smaller and less expensive include ____. . transistors c. both a and b b. integrated circui ts d. neither a nor b3. The first digital computers were built during World War II for ____. a. census taking c. communication b. code breaking d. troop placement4. Initially sales were slow for the personal computer because of ____. a. price c. lack of software b. size d. lack of availability5. In 1982, the percentage of households that had a computer was fewer than ____ percent. a. 10 c. 50 b. 30 d. 706. A global computer network originally developed as a military project is the ____. a. World Wide Web c. Wide-area network b. Internet d. Local-area network7. ____ allow members to post comments and questions that can be read and responded to by others. a. E-mail lists c. Chat groups b. Bulletin boards d. Social networks8. ____ are where people exchange typed messages in real time. a. E-mail lists c. Chat groups b. Bulletin boards d. Online social networks9. ____ provide a space for interacting with friends or friends of those friends. a. E-mail lists c. Chat groups b. Bulletin boar ds d. Online social networks10. A group of computers linked by wired or wireless technology is a(n) ____. a. network c. cyberspace . Web d. Internet11. The ____ is a collection of linked documents, graphics, and sounds. a. network c. cyberspace b. Web d. Internet12. ____ is a term that refers to entities that exist largely within computer networks. a. Web c. WWW b. Internet d. Cyberspace13. ____ is the process of converting text, numbers, sound, photos, and video into data that can be processed by digital devices. a. Digitization c. Scanning b. Digital conversion d. Rasterization14. Technology ____ is a process by which several different technologies with distinct functionality evolve to form a single product. a. volution c. convergence b. rotation d. diversification15. More than ____ percent of cameras sold today are digital. a. 80 c. 90 b. 85 d. 9916. Digital imaging has had an effect in the following areas: ____. a. medicine c. photo processing b. video d. all of the above17. ___ _ tools cloak a person’s identity online. a. Anonymizer c. ID free b. Free ID d. Cloaking18. A computer is a multiple purpose device that can do all of the following EXCEPT ____. a. store data c. accept input b. process data d. think independently19. In a computer, most processing takes place in ____. a. memory c. he CPU b. RAM d. the motherboard20. An electronic component that can be programmed to perform tasks is a ____. a. CPU c. transistor b. microprocessor d. none of the above21. A named collection of data that exists on a storage medium is known as (a) ____. a. memory c. file name b. file d. none of the above22. An area of a computer that temporarily holds data waiting to be processed is ____. a. CPU c. storage b. memory d. a file23. A set of computer programs that helps a person carry out a task is ____. a. an operating system c. application software b. system software d. Windows24.A set of computer programs that helps a computer monitor itself and function more effici ently is ____. a. a software suite c. application software b. system software d. processing software25. The master controller for all activities that take place within a computer is ____. a. application software c. the operating system b. system software d. the CPU 26. A(n) ____ is a microprocessor-based computing device designed to meet the computing needs of an individual. a. personal computer c. ALU b. mainframe d. server27. An ordinary personal computer that is connected to a network is a ____. a. mainframe c. server . workstation d. console28. A powerful desktop computer used for high-performance tasks is a ____. a. mainframe c. server b. workstation d. console29. A compute-intensive problem runs on a ____. a. server c. supercomputer b. mainframe d. super PC30. Data becomes ____ when it is presented in a format that people can understand and use. a. information c. graphs b. processed d. presentation31. The type of data where text, numbers, graphics, sound, and video have been c onverted into discrete digits as represented in the accompanying figure is ____. a. information c. digital b. analog d. none of the above32. The type of data that is represented using an infinite scale of values as represented in the accompanying figure is ____. a. information c. digital b. analog d. none of the above33. The binary number 10 represents ____ in the decimal number system. a. 1 c. 10 b. 2 d. 10034. The type of code that uses only seven bits for each character is ____. a. ASCII c. EBCDIC b. Extended ASCII d. all of the above35. The type of code that uses eight bits for each character is ____. a. ASCII c. EBCDIC b. Extended ASCII d. all of the above36. Digital devices can use ____ as a code to represent character data. . ASCII c. EBCDIC b. Extended ASCII d. all of the above37. You might represent ____ using character codes. a. color dots c. Social Security numbers b. bank balances d. none of the above38. Data transmission speeds are typically expressed as ____. a. bits c . hertz b. bytes d. none of the above39. Storage is typically expressed as ____. a. bits c. hertz b. bytes d. none of the above40. 1,024 bytes is a ____. a. kilobyte c. gigabyte b. megabyte d. terabyte41. 1,048,576 bytes is a ____. a. kilobyte c. gigabyte b. megabyte d. terabyte42. 1,073,741,824 bytes is a ____. a. kilobyte c. igabyte b. megabyte d. terabyte43. A super-thin slice of semiconducting material packed with microscopic circuit elements is a(n) ____. a. integrated circuit c. microchip b. computer chip d. all of the above44. The accompanying figure represents two types of chip carriers. The one on the left is a ____. a. PGA c. PID b. DIP d. GAP45. The accompanying figure represents two types of chip carriers. The one on the right is a ____. a. PGA c. PID b. DIP d. GAP46. The ____ houses all essential chips and provides connecting circuitry between them. a. system board c. circuit board b. ousing board d. chip board47. C, BASIC, COBOL, and Java are examples of ____ programmi ng languages. a. low-level c. system b. computer d. high-level48. The human-readable version of a program is called ____. a. source code c. human code b. program code d. system code49. A(n) ____ converts all the statements in a program in a single batch and the resulting collection of instructions is placed in a new file. a. compiler c. converter b. interpreter d. instruction50. A(n) ____ converts and executes one statement at a time. a. compiler c. converter b. interpreter d. instruction51. A collection of preprogrammed activities such as addition, subtraction, counting and comparison is called a(n) ____. a. compiler code c. machine code b. interpreter code d. instruction set52. ____, as shown in the accompanying figure can be directly executed by the processors’s circuitry. a. Machine sets c. Programming language b. Machine language d. none of the above53. The ____ is a command word for an operation such as add, compare, or jump. a. op code c. ALU b. operand d. instruction code54. The ____ from an instruction specifies the data. a. op code c. ALU b. operand d. instruction code55. The ____ is the part of the microprocessor that performs arithmetic operations, as shown in the accompanying figure. a. instruction pointer c. ALU b. RAM d. control unit56. As shown in the accompanying figure, the ____ fetches each instruction. a. RAM c. ALU b. instruction pointer d. control unit57. The accompanying figure represents the instruction cycle. The first step is Box A and represents the ____. a. fetch instruction c. execute instruction b. interpret instruction d. increment pointer58. The accompanying figure represents the instruction cycle. The second step is Box B and represents the ____. a. etch instruction c. execute instruction b. interpret instruction d. increment pointer59. The accompanying figure represents the instruction cycle. The third step is Box C and represents the ____. a. fetch instruction c. execute instruction b. interpret instruction d. incremen t pointer60. The accompanying figure represents the instruction cycle. The fourth step is Box D and represents the ____. a. fetch instruction c. execute instruction b. interpret instruction d. increment pointer61. In terms of an authentication protocol, the phrase ‘something a person knows’ refers to ____. a. a password c. biometrics b. n ID card d. none of the above62. A ____ is a series of characters that becomes a person’s unique identifier. a. PIN code c. user ID b. password d. all of the above63. In terms of an authentication protocol, the phrase ‘something a person possesses’ could refer to ____. a. a password c. biometrics b. an ID card d. none of the above64. In terms of an authentication protocol, the phrase ‘something a person is’ refers to a(n) ____. a. password c. biometric device b. ID card d. none of the above65. A problem a hacker can cause after breaking into your computer include(s) ____. a. applying for credit in your n ame c. pply for a mortgage using your data b. sending embarrassing e-mails d. all of the above66. A term which can refer to a person who manipulates computers with malicious intent is a ____. a. black hat c. hacker b. cracker d. all of the above67. A ____ attack uses password-cracking software. a. brute force c. phishing b. sniffing d. cracker68. ____ intercepts information sent over computer networks. a. Brute force c. Phishing b. Sniffing d. Cracking69. A hacker posing as a legitimate representative of an official organization such as your bank is an example of ____. a. brute force c. phishing b. sniffing d. cracking70. Password management functions include all of the following EXCEPT ____. a. generating passwords c. providing password strength b. tracking passwords d. recording keystrokes Case-Based Critical Thinking Questions Case 1-1 Karen is trying to get organized and one of her issues is that she doesn’t know what kind of devices correspond to her needs.71. Karen need s an appointment book and is considering one that is digital. For this one piece of equipment, she does not want the device to do anything except maintain her calendar. You suggest she consider a ____. a. PDA c. handheld computer b. smart phone d. BlackBerry72. After you and Karen talk a little longer, she recognizes that she might need a device that in addition to her appointment book will have features such as e-mail, Web access, a built-in camera, and GPS. You suggest she consider a(n) ____. a. iPod c. handheld computer b. regular PDA d. CPU73. If Karen were looking for a device that in addition to voice communications, offers full qwerty keypad, text messaging, e-mail, Web access, removable storage, camera, FM radio, digital music player, and software options for games, financial management, personal organizer, GPS and maps, she might consider a(n) ____. a. regular PDA c. andheld computer b. smart phone d. iPod Case-Based Critical Thinking Questions Case 1-2 Mike and Andre are d iscussing how quickly technology changes. They are discussing how it seems devices are merging to create new products especially in the technology field. They understand this is a process called convergence.74. An example of an old form of convergence is a ____. a. clock radio c. television b. cell phone d. microwave oven75. A great example of convergence in modern technology is ____. a. clock radio c. television b. cell phones d. HD-TV76. A barrier to the rapid deployment of many products resulting from convergence is ____. . rare technology breakthroughs c. people aren’t ready b. legal issues d. both b and c Case-Based Critical Thinking Questions Case 1-3 Jim has just purchased a new computer and it has made him think about how it works. He is particularly interested in how information is processed and stored in his computer. He has come to you for help.77. Jim wants to know why a compiler converts all statements in a program at one time and places them into an object code. You tell him it is so that ____. a. the code is ready to execute b. you can prevent the introduction of new errors c. you can put it on a chip d. one of the above78. Jim knows that a collection of preprogrammed activities is an instruction set. He wants to know what an instruction set is designed to do. You tell him it is designed to ____. a. carry out a particular task b. allow programmers to use them in creative ways for multiple tasks c. limit the number of tasks the computer can perform d. allow the program to run on multiple machines79. Jim wants to know what machine language instructions look like to the machine. You tell him they appear as ____. a. an op code and operand c. basic instructions, such as add b. a series of 0s and 1s d. ll of the above80. When adding two numbers, Jim knows that each number is going into its own register and the control unit provides the instructions such as add. He wants to know where the result of the add goes. You tell him it goes to ____. a. the ALU c. the accumulator b. another register d. the printerCOMPLETION1. An ongoing process of social, political, and economic change brought about by digital technology is the digital revolution.2. At the consumer level, probably the most significant force driving research into fast computers and more sophisticated graphics processing is computer gaming.3.The potential downside of convergence is quality.4. The expectation that a person’s information will not be collected or divulged without permission is confidentiality.5. The ownership of certain types of information, ideas, or representations is intellectual property.6. Worldwide economic interdependence of countries that occurs as cross-border commerce increases and as money flows more freely among countries is globalization.7. A term that refers to the gap between people who have access to technology and those who do not is the digital divide.8. Symbols that represent facts, objects, and ideas are data.9. The manipulati on of data is called processing.10. The concept that a series of instructions for a computing task can be loaded into memory is called a stored program.11. Any software or digital device that requests data from a server is referred to as a(n) client.12. The type of computer that is considered one of the fastest in the world is a(n) supercomputer.13. A special-purpose microprocessor that is built into the machine it controls is a(n) microcontroller.14. The term that refers to the form in which data is stored, processed, and transmitted is data representation.15. In the accompanying figure, the type of sound wave indicated by A is analog.16. In the accompanying figure, as indicated by B, the sound wave has been sliced into samples and so has been digitized.17. Eight bits is a(n) byte.18. A machine language instruction has two parts, the op code and the operand.19. Identifying a person by personal attributes such as fingerprints or retinal patterns is called biometrics.20. Hackers can guess your password by stepping through a dictionary. This process is called a dictionary attack.

Methods for Measuring National Income

We have so far been concerned with microeconomic aspects of managerial economics. This chapter onwards, we will deal with macroeconomic aspects of managerial economics. The major aspects of macroeconomics that are generally used in business analysis, especially in analyzing and understanding business environment of the country include (i) the level and trends in national income, (ii) factors determining national income, (iii) factors and forces leading to business cycles, (iv) the trend in general lend of price, especially inflation, (v) international economic aspects, and (vi) government policies, especially fiscal and monetary policies.In this chapter, we will discuss the meaning and methods of measuring national income and the methods of measuring national income in India.10. 1 UNIT OBJECTIVESTo define national income and its importance To discuss various methods of measuring national income To describe the methods used in India for measuring national income To show the growth and trends in national income of India.10. 2 DEFINITION OF NATIONAL INCOMENational income is the final outcome of all economic activities of a nation valued in terms of money. National income is the most important macroeconomic variable and determinant of the business level and environment of a country. The level of national income determines the level of aggregate demand for goods and services. Its distribution pattern determines the pattern of demand for goods and services, i. e. , how much of which good is demanded. The trend in national income determines the trends in aggregate demand, i. e. , the demand for the goods and services, and also the business prospects. Therefore, business decision makers need to keep in mind these aspects of the national income, especially those having long-run implications.National income or a relevant component of it is an indispensable variable considered in demand forecasting. Conceptually, national income is the money value of the end result of all economic activities of the nation. Economic activities generate a large number of goods and services, and make net addition to the national stock of capital. These together constitute the national income of a ‘closed economy’—an economy which has no economic transactions with the rest of the world. In an ‘open economy’, national income includes also the net results of its transactions with the rest of the world (i. e.  , exports less imports).Economic activities should be distinguished from the non-economic activities from a national point of view. Broadly speaking, economic activities include all human activities which create goods and services that can be valued at market price. Economic activities include production by farmers (whether for household consumption or for market), production by firms in the industrial sector, production of goods and services by the government enterprises, and services produced by business intermediaries (wholesaler s and retailers), banks and other financial organizations, universities, colleges and  hospitals, etc.On the other hand, non-economic activities are those which produce goods and services that do not have any economic value. Non-economic activities include spiritual, psychological, social and political services. The non-economic category of activities also includes hobbies, service to self, services of housewives, services of members of family to other members and exchange of mutual services between neighbours. We have defined national income from the angle of product flows. The same can be defined in terms of money flows.While economic activities generate flow of goods and services, on the one hand, they generate money flows, on the other, in the form of factor payments—wages, interest, rent, profits, and earnings of self-employed. Thus, national income may also be obtained by adding the factor earnings and adjusting the sum for indirect taxes and subsidies. The national i ncome thus obtained is known as national income at factor cost. It is related to money income flows. The concept of national income is linked to the society as a whole. It differs fundamentally from the concept of private income.Conceptually, national income refers to the money value of the entire final goods and services resulting from all economic activities of the country. This is not true of private income. Also from the calculation point of view, there are certain receipts of money or of services and goods that are not ordinarily included in private incomes but are included in the national incomes, and vice versa. National income includes, for example, employer's contribution to the social security and welfare funds for the benefit of employees, profits of public enterprises, and services of owner occupied houses.But it excludes the interest on war-loans, social security benefits and pensions. There items are, however, included in the private incomes. The national income is, th erefore, not merely an aggregation of the private incomes. One can however obtain an estimate of national income by summing up the private incomes after making necessary adjustments for the items excluded from the national income.10. 3 MEASURES OF NATIONAL INCOME10. 3. 1 Gross National Product (GNP)Of the various measures of national income used in national income analysis, GNP is the most important and widely used measure of national income. It is the most comprehensive measure of the nation’s productive activities. The GNP is defined as the value of all final goods and services produced during a specific period, usually one year, plus incomes earned abroad by the nationals minus incomes earned locally by the foreigners. The GNP so defined is identical to the concept of gross national income (GNI). Thus, GNP = GNI. The difference between the two is only of procedural nature.While GNP is estimated on the basis of product-flows, the GNI is estimated on the basis of money incom e flows, (i. e. , wages, profits, rent, interest, etc. ).NOTES 10. 3. 2 Gross Domestic Product (GDP)The Gross Domestic Product (GDP) is defined as the market value of all final goods and services produced in the domestic economy during a period of one year, plus income earned locally by the foreigners minus incomes earned abroad by the nationals. The concept of GDP is similar to that of GNP with a significant procedural difference.In case of GNP the incomes earned by the nationals in foreign countries are added and incomes earned locally by the foreigners are deducted from the market value of domestically produced goods and services. In case of GDP, the process is reverse – incomes earned locally by foreigners are added and incomes earned abroad by the nationals are deducted from the total value of domestically produced goods and services.10. 3. 3 Net National Product (NNP)NNP is defined as GNP less depreciation, i. e. , NNP = GNP – Depreciation Depreciation is that pa rt of total productive assets which is used to  replace the capital worn out in the process of creating GNP. Briefly speaking, in the process of producing goods and services (including capital goods), a part of total stock of capital is used up. ‘Depreciation’ is the term used to denote the worn out or used up capital. An estimated value of depreciation is deducted from the GNP to arrive at NNP. The NNP, as defined above, gives the measure of net output available for consumption and investment by the society (including consumers, producers and the government). NNP is the real measure of the national income.NNP = NNI (net national income). In other words, NNP is the same as the national income at factor cost. It should be noted that NNP is measured at market prices including direct taxes. Indirect taxes are, however, not a point of actual cost of production. Therefore, to obtain real national income, indirect taxes are deducted from the NNP. Thus, NNP–indirect t axes = National Income.10. 3. 4 National Income:Some Accounting Relationships (a) Accounting Indentities at Market Price GNP ? GNI (Gross National Income) GDP ? GNP less Net Income from Abroad  NNP ? GNP less Depreciation NDP (Net Domestic Product) ? NNP less net income from abroad (b) Some Accounting Indentities at Factor Cost GNP at factor cost ? GNP at market price less net indirect taxes Check Your Progress 1. How is national income defined? 2. What are the measures of national income? 3. What is the difference between GNP and GDP? 4. What is meant by NNP? NNP at factor factor factor factor cost ? NNP at market price less net indirect taxes  cost ? NNP at market price less net income from abroad cost ? NDP at market price less net indirect taxes cost ? GDP at market price less Depreciation NOTES10. 4 METHODS OF MEASURING NATIONAL INCOMEFor measuring national income, the economy through which people participate in economic activities, earn their livelihood, produce goods and services and share the national products is viewed from three different angles. (1) The national economy is considered as an aggregate of producing units combining different sectors such as agriculture, mining, manufacturing, trade and commerce, etc.(2) The whole national economy is viewed as a combination of individuals and households owning different kinds of factors of production which they use themselves or sell factor-services to make their livelihood. (3) The national economy may also be viewed as a collection of consuming, saving and investing units (individuals, households and government). Following these notions of a national economy, national income may be measured by three different corresponding methods: (1) Net product method—when the entire national economy is considered as an aggregate of producing units;(2) Factor-income method—when national economy is considered as combination of factor-owners and users; (3) Expenditure method—when national econ omy is viewed as a collection of spending units. The procedures which are followed in measuring the national income in a closed economy—an economy which has no economic transactions with the rest of the world—are briefly described here. The measurement of national income in an open economy and adjustment with regard to income from abroad will be discussed subsequently. 10. 4. 1 Net Output or Value-Added Method The net output method is also called the value added method.In its standard form, this method consists of three stages: â€Å"(i) estimating the gross value of domestic output in the various branches of production; (ii) determining the cost of material and services used and also the depreciation of physical assets; and (iii) deducting these costs and depreciation from gross value to obtain the net value of domestic output†¦Ã¢â‚¬ . The net value of domestic product thus obtained is often called the value added or income product which is equal to the sum of wages, salaries, supplementary labour incomes, interest, profits, and net rent paid or accrued. Let us now describe the stages (i) and (ii) in some detail.Measuring Gross Value. For measuring the gross value of domestic product, output is classified under various categories on the basis of the nature of activities from which they originate. The output classification varies from country to country depending on (i) the nature of domestic activities; (ii) their significance in aggregate economic activities, and (iii) availability of requisite data. For example, in the US, about seventy-one divisions and subdivisions are used to classify the national output; in Canada and the Netherlands, classification ranges from a dozen to a score; and in Russia, only half a dozen divisions are used.According to the CSO publication, fifteen sub-categories are currently used in India. 300 Self-Instructional Material After the output is classified under the various categories, the value of gross output is computed in two alternative ways: (i) by multiplying the output of each category of sector by their respective market price and adding them together, or (ii) by collective data about the gross sales and changes in inventories from the account of the manufacturing enterprises and computing the value of GDP on the basis thereof.If there are gaps in data, some estimates are made thereof and gaps are filled. Estimating Cost of Production. The next step in estimating the net national product is to estimate the cost of production including depreciation. Estimating cost of production is, however, a relatively more complicated and difficult task because of nonavailability of adequate and requisite data. Much more difficult is the task of estimating depreciation since it involves both conceptual and statistical problems.For this reason, many countries adopt factor-income method for estimating their national income. However, countries adopting net-product method find some ways and means t o calculate the deductible cost. The costs are estimated either in absolute terms (where input data are adequately available) or as an overall ratio of input to the total output. The general practice in estimating depreciation is to follow the usual business practice of depreciation accounting. Traditionally, depreciation is calculated at some percentage of capital, permissible under the tax-laws.In some estimates of national income, the estimators have deviated from the traditional practice and have instead estimated depreciation as some ratio of the current output of final goods. Following a suitable method, deductible costs including depreciation are estimated for each sector. The cost estimates are then deducted from the sectoral gross output to obtain the net sectoral products. The net sectoral products are then added together. The total thus obtained is taken to be the measure of net national products or national income by net product method.10. 4. 2 Factor-Income MethodThis m ethod is also known as income method and factor-share method. Under this method, the national income is calculated by adding up all the â€Å"incomes accruing to the basic factors of production used in producing the national product†. Factors of production are conventionally classified as land, labour, capital and organization. Accordingly, the national income equals the sum of the corresponding factor earning. Thus, National income = Rent + Wages + Interest + ProfitHowever, in a modern economy, it is conceptually very difficult to make a distinction between earnings from land and capital, on the one hand, and between the earnings from ordinary labour and entrepreneurial functions, on the other. For the purpose of estimating national income, therefore, factors of production are broadly grouped as labour and capital. Accordingly, national income is supposed to originate from two primary factors, viz. , labour and capital. In some activities, however, labour and capital are joi ntly supplied and it is difficult to separate the labour and capital contents from the total earnings of the supplier.Such incomes are termed as mixed incomes. Thus, the total factor-incomes are grouped under three categories: (i) labour incomes; (ii) capital incomes; and (iii) mixed incomes. Labour Incomes. Labour incomes included in the national income have three components: (a) wages and salaries paid to the residents of the country including bonus and commission, and social security payments; (b) supplementary labour incomes including employer’s contribution to social security and employee’s welfare funds, and direct pension payments to retired employees2; (c) supplementary labour incomes in kind, e.  g. , free health and education, food and clothing, and accommodation, etc.Compensations in kind in the form of domestic servants and such other free-of-cost services provided to the employees are included in labour income. War bonuses, pensions, service grants are n ot included in labour income as they are regarded as ‘transfer payments’. Certain other categories of income, e. g. , incomes from incidental jobs, gratuities, tips etc. , are ignored for lack of data.Capital Incomes. capital earnings:NOTESAccording to Studenski, capital incomes include the following (a) dividends excluding inter-corporate dividends; (b) undistributed before-tax profits of corporations; (c) interest on bonds, mortgages, and saving deposits (excluding interests on war bonds, and on consumer-credit); (d) interest earned by insurance companies and credited to the insurance policy reserves; (e) net interest paid out by commercial banks; (f) net rents from land, buildings, etc. , including imputed net rents on owneroccupied dwellings; (g) royalties; and (h) profits of government enterprises.The data for the first two items are obtained mostly from the firms' accounts submitted for taxation purposes. But the definition of profit for national accounting purpos es differs from that employed by taxation authorities. Some adjustments in the income tax data become, therefore, necessary. The data adjustments generally pertain to (i) excessive allowance of depreciation made by the firms; (ii) elimination of capital gains and losses since these do not reflect the changes in current income; and (iii) elimination of under or over-valuation of inventories on book-value.Mixed Income. Mixed incomes include earnings from (a) farming enterprises, (b) sole proprietorship (not included under profit or capital income); and (c) other professions, e. g. , legal and medical practices, consultancy services, trading and transporting etc. This category also includes the incomes of those who earn their living through various sources as wages, rent on own property, interest on own capital, etc. All the three kinds of incomes, viz. , labour incomes, capital incomes and mixed incomes added together give the measure of national income by factor-income method.10. 4. 3 Expenditure MethodThe expenditure method, also known as final product method, measures national income at the final expenditure stages. In estimating the total national expenditure, any of the two following methods are followed: first, all the money expenditures at market price are computed and added up together, and second, the value of all the products finally disposed of are computed and added up, to arrive at the total national expenditure.The items of expenditure which are taken into account under the first method are (a) private consumption expenditure; (b) direct tax payments; (c) payments to the non-profitmaking institutions and charitable organizations like schools, hospitals, orphanages, etc. ; and (d) private savings. Under the second method, the following items are considered: (a) private consumer goods and services; (b) private investment goods; (c) public goods and services; and (d) net investment abroad. The second method is more extensively used because the data re quired in this method can be collected with greater ease and accuracy.Treatment of Net Income from Abroad.We have so far discussed methods of measuring national income of a ‘closed economy’. But most economies are open in the sense that they carry out foreign trade in goods and services and financial transactions with the rest of the world. In the process, some nations get net income through foreign trade while some lose their income to foreigners. The net earnings or loss in foreign trade affects the national income. In measuring the national income, therefore, the net  result of external transactions are adjusted to the total.Net incomes from abroad are added to, and net losses to the foreigners are deducted from the total national income arrived at through any of the above three methods. Briefly, speaking, all exports of merchandise and of services like shipping, insurance, banking, tourism, and gifts are added to the national income. And, all the imports of the co rresponding items are deducted from the value of national output to arrive at the approximate measure of national income. To this is added the net income from foreign investment.These adjustments for international transactions are based on the international balance of payments of the nations.10. 5 CHOICE OF METHODSAs discussed above, there are three standard methods of measuring the national income, viz. , net product (or value added) method, factor-income or factor cost method and expenditure method. All the three methods would give the same measure of national income, provided requisite data for each method is adequately available. Therefore, any of the three methods may be adopted to measure the national income.But all the three methods are not suitable for all the economies simply for non-availability of necessary data and for all purposes. Hence, the question of choice of method arises. The two main considerations on the basis of which a particular method is chosen are: (i) the purpose of national income analysis, and (ii) availability of necessary data. If the objective is to analyse the net output or value added, the net output method is more suitable. In case the objective is to analyse the factor-income distribution, the suitable method for measuring national income is the income method.If the objective at hand is to find out the expenditure pattern of the national income, the expenditure or final products method should be applied. However, availability of adequate and appropriate data is a relatively more important consideration is selecting a method of estimating national income. Nevertheless, the most common method is the net product method because: (i) this method requires classification of the economic activities and output thereof which is much easier than to classify income or expenditure; and (ii) the most common practice is to collect and organize the national income data by the division of economic activities.Briefly speaking, the easy avail ability of data on economic activities is the main reason for the popularity of the output method. It should be however borne in mind that no single method can give an accurate measure of national income since the statistical system of no country provides the total data requirements for a particular method. The usual practice is, therefore, to combine two or more methods to measure the national income. The combination of methods again depends on the nature of data required and sectoral break-up of the available data.10. 6 MEASUREMENT OF NATIONAL INCOME IN INDIACheck Your Progress In India, a systematic measurement of national income was first attempted in 1949. Earlier, many attempts were made by some individuals and institutions. The earliest estimate of India’s national income was made by Dadabhai Naoroji in 1867–68. Since then many attempts were made, mostly by the economists and the government authorities, to estimate India’s national income3. These estimate s differ in coverage, concepts and methodology and are not comparable.Besides, earlier estimates were mostly for one year, only some estimates covered a period of 3 to 4 years. It was therefore not possible to construct a consistent series of national income and assess the performance of the economy over a period of time. 5. What are the methods of measuring national income? 6. What is value-added method? 7. What is factor-income method of measuring national income? 8. How is income from abroad adjusted in national income?In 1949, A National Income Committee (NIC) was appointed with P. C. Mahalanobis as its Chairman, and D. R. Gadgil and V. K. R. V. Rao as members. The NIC not only highlighted the limitations of the statistical system of that time but also suggested ways and means to improve data collection systems. On the recommendation of the Committee, the Directorate of National Sample Survey was set up to collect additional data required for estimating national income. Besides, the NIC estimated the country’s national income for the period from 1948–49 to 1950–52.In its estimates, the NIC also provided the methodology for estimating national income, which was followed till 1967. In 1967, the task of estimating national income was given to the Central Statistical Organization (CSO). Till 1967, the CSO had followed the methodology laid down by the NIC. Thereafter, the CSO adopted a relatively improved methodology and procedure which had become possible due to increased availability of data. The improvements pertain mainly to the industrial classification of the activities. The CSO publishes its estimates in its publication, Estimates of National Income.Methodology used in India Currently, net output and factor income methods are used by the CSO to estimate the national income of the country. The output method is used for agriculture and manufacturing sectors, i. e. , the commodity producing sectors. For these sectors, the value added me thod is adopted. Income method is used for the service sectors including trade, commerce, transport and government services. In its conventional series of national income statistics from 1950-51 to 1966-67, the CSO had categorized the income in 13 sectors.But, in the revised series, it had adopted the following 15 break-ups of the national economy for estimating the national income; (i) Agriculture; (ii) Forestry and logging; (iii) Fishing; (iv) Mining and quarrying; (v) Large-scale manufacturing; (vi) Small-scale manufacturing; (vii) Construction; (viii) Electricity, gas and water supply; (ix) Transport and communication; (xii) Real estate and dwellings; (xiii) Public Administration and Defence; (xiv) Other services; and (xv) External transactions. The national income is estimated at both constant and current prices. 10.7 SUMMARY National income is the market value of all final goods and services produced in a country over a period of time, generally one year. In general, there are three important measures of national income, viz. , (i) GNP, (ii) GDP, and (iii) NNP. In measuring GNP, income earned abroad by the nationals is added and income earned by foreigners in the country is subtracted from national income estimates; on the contrary, a reverse process is used in estimating GDP. NNP is defined as GNP–Depreciation. Depreciation equals the loss of national capital in the process of production.There are three methods of measuring national income: (i) Value-added method, (ii) factor-income method, and (iii) expenditure method. The choice of method depends on the availability of data required for estimating national income. Often two or all the three methods are combined to estimate national income. In India, an organisation called CSO estimates the national income. It uses net output and factor income method for estimating national income. 304 Self-Instructional Material10. 8 ANSWERS TO ‘CHECK YOUR PROGRESS’1.National income is defined as t he market value of all final goods and services produced during a period of time, usually one year.2. In general, three measures of national income are used in economic and business anaylsis: (i) GNP, (ii) GDP, and (iii) NNP.3. The difference between GNP and GDP lies in the treatment of income earned abroad by nationals and income earned by foreigner in the domestic economy. In measuring GNP, income abroad by nationals is added and income earned by foreigners in the country is deducted from the value estimated. In case of GDP, a reverse process is used.4. NNP means GNP less depreciation, i. e. , the value of national capital lost in the process national production.5. There are three methods of measuring national income: (i) net product or value added method, (ii) factor income method, and (iii) expenditure method.6. Under value-added method, first gross value of national product is estimated. Then costs of material and services also depreciation are estimated. These costs are deduct ed from the gross value to arrive at national income.7. In general, factor income method follows the principle that national income = wages + rent + interest + profit. For estimating national income, however, factor incomes are classified as (i) labour income, (ii) capital income, and (iii) mixed income.8. The adjustment of income earned abroad depends on GNP and GDP estimation. In case of GNP, income earned abroad by the citizens of a country is added to the gross value. But in case of GDP, this is deducted from the gross value.10. 9 EXERCISES AND QUESTIONS1. What is the relevance of national income statistics in business decisions?  What kinds of business decisions are influenced by the change in national income?2. Describe the various methods of measuring national income. How is a method chosen for measuring national income?3. Distinguish between net-product method and factor-income method. Which of these methods is followed in India?4. Does the method of measuring national inc ome of a ‘closed economy’ differ from one followed in an ‘open economy’? How is foreign income treated in national income estimates?5. What is value-added? Explain the value-added method of estimating national income.

Globalization: Toms a Commodity Fetish Essay

Globalization is the international influence, change, and interaction within or between countries and or nations. This creates an idea of connectedness between the facilitating nation and the nation being influenced. Within this interaction and influence on another nation there becomes this desire to become a â€Å"trendsetter† through the use of products and other various commodities throughout the world. One such example can be seen through the United States which is associated with so many different types of brands such as Coca-Cola or Nike. These influences and trends though cannot be simply placed anywhere, rather they are developed and strategically thought of where they would be best placed and as well alternated to fit within a new environment for optimum consumption. These changes can either hinder a product or can help it through the way in which it is advertised and accepted into the local market. Such an example can be seen through TOMS shoe company where their goal is â€Å"to show how together, we can create a better tomorrow by taking compassionate action today† (Toms.com). TOMS’ business model of buy a pair give a pair is marketed to the U.S. in a way that plays with people’s emotions so that their product becomes a fetish through the idea that once a pair of shoes is bought people are doing good for another person; in particular children in other countries without shoes. This correlates with both Marx’s commodity fetish theory, the cultural imperialism theory and Mazzarella’s idea of the impact of imagery through the direct way TOMS is directed to the consumer and as well how there is an indirect influence from the TOMS shoe company onto the other various countries that they take their shoes to through the positive imagery that is created through the global impact that the company is trying to make. TOMS was started by founder Blake Mycoskie in 2006 after he had gone to Argentina in 2002 and saw the extreme poverty and health conditions and in particular children without shoes (toms.com). The original product came from an Argentine shoe called an alpargata which was worn by the local farmers in the region; it’s a canvas or fabric material with rubber soles. Mycoskie took the alpargata to the U.S. but changed and reinvented it for the American market so that there could be a product that made a positive impact, which ultimately translates to the â€Å"One for One† campaign, where with every one pair of shoes bought another pair would be given to a child in need (toms.com). The reason for the production and business of shoes is due to two reasons first many children in impoverished places live in areas that have unsafe terrains, such as a lack of unpaved roads. Second, there are also health concerns that are transmitted from the soil which is caused by not wearing sh oes. Lastly TOMS did some research and found that many schools require children to wear shoes to the classroom and without shoes or even the right color of shoes that child would not be able to go into the classroom (Daniel:2011:2). With this Mycoskie was able to start a business that now has manufacturing sites in China, Argentina, and Ethiopia (Daniel:2011:4). These production factories are divided up into two â€Å"departments† where the Argentinean and Ethiopian factories are where the donated shoes are produced only and the China factory is where the shoes that go to the United States are produced (toms.com). Because TOMS is a private company meaning that they are â€Å"a business company owned either by non-governmental organizations or by a relatively small number of shareholders or company members which does not offer or trade its company shares to the general public on the stock market exchanges, but rather the company’s stock is offered, owned and traded or exchanged privately† (businessnow.com). This then allows TOMS to be more private and less in the open about what is going on in their factories and other various production stages. However, TOMS is open about their manufacturing practices and according to the TOMS website they ensure that no children are working in the manufacturing process of their shoes. As well they want to help their supply employees through training them and educating them in the knowledge of what human trafficking is and as well slavery prevention. They â€Å"follow local labor standards†; which fluctuate from place to place which gives a very vague reality of what their â€Å"real† standards are. TOMS’ website does say that all factories are audited by third parties, each employer signs a code of conduct in which they are agreeing to follow the stipulations to TOMS company, there are regular visits made by TOMS production staff to make sure they are working and adhering to the code of conduct and other various working standards, and that all their standards are based off of the International Labor Organization Compliance Standards (toms.com). The intent of such standards, then, is to establish a worldwide minimum level of protection from inhumane labor practices through the adoption and implementation of said measures. â€Å"It is the aim of international labor standards to ensure the provision of such rights in the workplace, such as against workplace aggression, bullying, discrimination and gender inequality on the other hands for working diversity, workplace democracy and empowerment†(ilo.org). The basic stages of the production of the shoes goes from a team that draws up the ideas of the shoes, to a mock make-up of the shoe, then the design goes to the factories where they are made and then shipped to the U.S. where they are distributed to the various relaters and non-profit organizations that they partner with for â€Å"shoe drops.† Overall though, there is little information of the production stages and how the production facilities are like; which causes concern seeing as how they have built their ima ge on doing good for others and want to have a positive impact on the local economies. It becomes important to acknowledge that TOMS is a â€Å"for-profit company with giving at its core† (toms.com). TOMS partners up with other various non-profit organizations that run parallel goals and standards as TOMS does. This then means that each non-profit organization that TOMS partners with needs to meet certain criteria. There are six requirements that the organizations need to fulfill to be able to partner up with TOMS. First they need to have repeated giving which is where the potential organization must have the capability to be active within the same communities on a regular basis throughout the years. Second they need to have high impact which means that the organization’s mission and goals need to support health and education in a fashion that underlies the principle of giving a child an opportunity they normally would not have. Third enhancing impact through partnership, TOMS strives to make an influential impact in communities where they donate and the partnering organization needs to have their mission and goals coincide with TOMS’. Fourth, they need to be considerate of the local economy so that there is not a negative impact on the economy only a positive one. Fifth they need to be able to receive large shipments of TOMS’ shoes so that they may distribute the shoes to the places they focus on. Lastly, the potential partnering establishment needs to be comprehensively founded on health and education, so that the distribution of the new shoes not only supports TOMS’ mission but runs parallel with the establishments’ goals (toms.com). These non-profit organizations are not only an important aspect to the overall business of TOMS through the ability to give out the donated shoes but as well to spread the word about TOMS to the various communities that they reach. Non-profit organizations play a key role throughout the TOMS company process. Without these partnering organizations there would not be as frequent â€Å"shoe drops.† These â€Å"shoe drops† are where the donated shoes are given to the children in the targeted area. Each organization plays a key role through going to different places that they see fit and in need of shoes. Even after the shoes have been delivered, TOMS continues to maintain relationships with its giving partners and the communities (toms.com). TOMS constantly monitors its partners for accountability. Additionally the organization recognizes that one pair of shoes is not going to last for the child’s entire lifetime. â€Å"Therefore, as the children grow out of their shoes—approximately every six months—TOMS provides replacement shoes to these same children on a regular basis† (Daniel:2011:5). A schedule is set up with the identified community and local giving partner to maintain a regular Shoe Drop for the children. TOMS’ believes that repeat giving allows it to understand the local’s needs more thoroughly. TOMS also works to adapt its products to account for the region’s terrain, weather, and education requirements (toms.com). However, despite the use of these non-profit organization partnerships there is still a need to spread the word about what the TOMS company is all about and what they are trying to do. The TOMS company does not use conventional advertising in the sense that they use television or newspaper ads rather they use social media to spread what they are doing through the various outlets such as viral videos, blogs, Twitter, Facebook, Tumbler, and Youtube. Its approach has allowed TOMS to reach a vast audience worldwide. TOMS maintains its own blog to educate the public about current events in the company. Additionally, many consumers create their own digital content regarding their experiences with TOMS Shoes. By encouraging events and word-of-mouth communication, TOMS is allowing consumers to do much of the marketing for the company. There is a very strong need for participation from the consumers to spread the word and the idea behind TOMS; so much so that they invite the consumer to be part of the â€Å"movement† (toms.com). The movement for TOMS is a wide range of various activities that the consumers can participate in; from on campus programs, one day without shoes, and most importantly buying their shoes so that another pair can go to a child in need, in other words â€Å"One for One.† The images that are presented in these pictures and information videos there becomes a very powerful image behind them. This coincides with Mazzarella’s argument that the image is a powerful image and how that powerful image then is a created for a local identity on a particular product for each specific place. With TOMS there is a sense of creating a local identity through who the audience is but there is more of an idea that anyone can join in what they are about and doing no matter the age or stage of live one is in. Because, the TOMS Company is asking participation from the consumer they in essence are also asking them to create a meaning behind their purchase and consumption of their shoe product; this in turn causes the shoes to become fetishized. The shoes take on a new meaning for the consumer other than just another pair of shoes. They become a symbol of hope, a chance for a child, a generous gift, and an opportunity for change for the consumer (cite). According to Marx’s theory of the commodity fetish when an object is treated as alive it becomes a fetish. As well Marx argues that capitalism produces its own fetishes through turning basic human needs such as food, warmth, shelter, and shoes into wants; they try to seduce the consumer. The consumer does not think then of the use value the product just becomes something that they want and more often than not the wants are very shallow (Marx). However, TOMS tries to put an anti-shallow want on their shoes through the use of playing with the consumers emotions. TOMS plays at the heart-strings of the consumer so that there becomes an emotional link between the consumer and the product; if the shoes are bought then a child is getting helped. As Marx points out there is an emotional quality in the product and this is often heightened through the way in which it is advertised. Even though TOMS does not use the conventional ways of advertising they do however, put a positive feeling into their information videos that add and heighten this emotional affect. TOMS shoe company falls into this idea of a commodity fetish because TOMS is asking the consumer to fill in the space between the product and the means of it; to fill in the gap according to Marx. TOMS makes its product seem so enticing for the consumer to do good that often times it is forgotten that the company is a for-profit company and it almost gets seen as a non-profit company because of the way in which the company brings forth what it is trying to do. This in turn changes the meaning of the shoe from just a shoe into what the consumers want it to mean. The meaning of the product is not just individually made but socially created and functioning but the use value remains the same; the meaning of the commodity is never locked down rather it is always change and fluxing with the social aspect and get filled with personal lives and not just the companies meaning (Marx). However, even though there is a positive spin on consuming TOMS shoes it’s important to look at how TOMS only releases certain information on what they are doing and their product; they present everything that they do in a way that they are always doing good and nothing bad. This in turn ties in with Cultural Imperialism. Cultural Imperialism is the indirect influence of one culture onto another. It can be argued that while TOMS is having an impact and therefore influence on the cultures that they donate the shoes and have factories in they are in essence having a more influence on the American economic culture through the way in which they have â€Å"revolutionized† the way in which to build a business model (Mendez:2011:7). They did this through the way in which the company was created under the premise that sales equal the good done. Mycoskie said, â€Å"†¦we know every day that we’re going to give away one pair of shoes for every one we sell, and that’s that. If we can’t make the business work that way, then the business just doesn’t work.† Many small businesses have now started to model their practices after this one-for-one model however they have not been as successful as TOMS especially if these companies are truly non-profit organizations (thewor ld.com). According to a Wall Street Journal â€Å"Toms is going a step further than most in blurring the difference between brand and charity; the brand doesn’t exist outside the charitable work.† Which helps explains why they have been so successful in selling their product because they are blurring those lines between the product brand and the charity aspect which often times is not the case when a major company wants to do charity work. Because of this blurring of the lines between corporate and charity this causes an influence in the United States corporate culture. Even though it may not be global in the sense that it’s an American company influencing the American corporation world it still is a type of cultural imperialism. However according to Mazzarella cultural imperialism is the tool that is used to create chaos in which only the ad companies only have the solution to. Again with the way in which TOMS places their imagery through social media sources there almost becomes an indirect way that they are trying to portray the good they are doing in the forefront while whatever other impacts they may be occurring to the wayside so that it appears there is no influe nce created by TOMS and its industry both throughout the world and the United States local economy. Overall, TOMS shoe company is one that wants to bring good to those in need. However, there are several questions that arise such as if they are doing what they say they are why are their production facilities and practices so hidden? Or why don’t they allow people to see just how much the difference in facilities in the United States and their factories in Argentina, Ethiopia and China? Lastly are they truly only having positive impacts to the local economies in which they donate their shoes or are they also having a negative one as well? The company is very open on the good they are doing and create a very powerful image that directly relates to the fetishism of their shoes with the consumer and their desire themselves to have a positive impact through their consumption of a product rather than guilt. As Mazzarella states the â€Å"global is constructed locally just as much as the local is constructed globally† (2003:17). This can be seen through how with the local imagery that is created in the United States that is seen as a positive image of TOMS is directed to the rest of the world even though while it may appear very true there are still many things about the overall corporation the TOMS company keeps hidden from the consumers eyes. This then is also how their cultural imperialistic impact is played through how the positive image is translated from the local to the global. Overall, TOMS offers a solution to short-term symptoms of poverty but does not address the root cause of poverty (Costello:2012:12). In conclusion it might be better to buy a pair of shoes for half the price and then write a check for a foundation that support the local economies infrastructure that TOMS is impacting so there can be more of a long-term impact rather than a short-term. However, there is a desire to create a positive impact and while there can never be a perfect model to create a business that is always creating a positive impact the TOMS company just might be on to something. Works Cited Bartter, Jacqueline. â€Å"A New Model of Corporate Social Responsibility.† Iprs.uscs.edu. University of California, San Diego, 2012. Web. 13 Oct. 2012. http://irps.ucsd.edu/assets/001/503681.pdf Costello, Amy. â€Å"Buy One and Give One, Inside TOMS Shoes†. Tiny Spark. Chronicle of Philanthropy. March, 15, 2012. F., Daniel. â€Å"Toms: One For the Movement.† University of New Mexico, 2011. Web. 13 Oct. 2012. http://danielsethics.mgt.unm.edu/pdf/TOMS%20Case.pdf Marx, Karl, and David McLellan. Selected Writings. Oxford [Eng.: Oxford UP, 1977. Print. Mazzarella, William. Shoveling Smoke: Advertising and Globalization in Contemporary India. Durham: Duke UP, 2003. Print. â€Å"TOMS SHOES LOGO.† TOMS Shoes & Eyewear Official Store. N.p., n.d. Web. 13 Oct. 2012. â€Å"International Labour Organization.† International Labour Organization. N.p., n.d. Web. 14 Dec. 2012. â€Å"TOMS Shoes: Does Buy-One-Give-One Work? | PRI’s The World.† PRIs The World RSS. N.p., n.d. Web. 14 Dec. 2012. â€Å"Www.TheWorld.com: The World’s Home Page.† Www.TheWorld.com: The World’s Home Page. N.p., n.d. Web. 13 Nov. 2012.

European Law Free movements of goods (EU project) Essay

European Law Free movements of goods (EU project) - Essay Example This paper aims at critically discussing the implication of this statement through the use of decided cases and other resources. Dassonville also referred to as Procureur du Roi v Benoà ®t and Gustave Dassonville was a case that took place in the European Court of Justice. Dassonville was focused at reversing the provisions of the Royal Decree and the arguments of Procureur du Roi regarding the selling of spirits in Belgium. Belgian Act of 1927 indicated that destinations of spirit’s origins are subject to the government and such destinations of origin are officially adopted1. The Royal Decree of 1934 indicates that it is prohibited on pain of penal sanctions to display, import, display for sale, or transport for the purpose of sale, or delivery, spirits that bears a designation of origin duly adopted by the government if the spirits are not accompanied by official documents that indicate the right to such destination. Notable aspect to note is that the destination of origin Scotch whisky has been adopted by the Belgian Government. The implications of these provisions are clearly depicted in Dassonvil le case. Gustave Dassonville, an established wholesaler based in France and Benoit his son who was the business manager situated in Belgium, imported Scotch whisky which they referred to as Johnie Walker and Vat 69. Gustave had purchased the brands from the French distributors2. In order to ensure that they are sold in Belgium and that they are in line with the Royal Decree, Gustave affixed labels that had the printed words â€Å"British Customs Certificate of Origin†. This was then followed by hand written notes of the date as well as the number of the French excise bond on the permit register. The excise bond was the official permit adopted by French as the method of accompanying brands that bearded a destination of origin. However, the French government does not require a certificate that indicates the

Management Perspectives on Leadership & Motivation Assignment

Management Perspectives on Leadership & Motivation - Assignment Example She is a kind of leader who looks towards every single matter with deep interest because she is of the viewpoint that negligence towards even a minor issue can result in big problems for the company. She wants to be fully aware of every single issue related to the company. She is also a transformational leader because she has always motivated her employees to show improved efficiency and productivity. She focuses on creativity and innovation. It is due to her effective leadership potential that has kept General Motors on a top position among auto manufactures in the very intense competition within this industry. From the interview, we realized that Ms. Barra has always tried to motivate others to do their best for the company. She motivates employees by making them aware of the benefits that they can receive upon the completion of their assigned job tasks. She has played her role in building the culture of respect and encouragement within the organization in order to keep employees satisfied with their jobs and motivated towards achievement of goals. She thinks employees as the most precious asset of the company and does everything to meet their needs which we think is the best way to keep employees motivated. Although she is both an effective leader and a successful manager, but we think she is more of a leader as she has a visionary outlook and is able to see long-term effects of any organizational activity. She possesses the ability to influence others using creative and emotional thinking powers of the right brain. She said that today employees are not usually satisfied with their jobs and employee turnover is high even when finding a good employment opportunity is not easy. According to Ms. Barry, keeping employees motivated and lowering the employee turnover are the two main issues for organizations these days. Refer to your Summary Table to complete this section. Provide a two to three page summary (single-spaced, please)

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GBI Brunei Initiatives - Transformation and Sustainability - Essay Example Green building initiatives are constrained by the challenging processes of transition to sustainable development, technological setback, limited population awareness, limited skilled labor and the high cost of the green building processes. Research and literature have revealed that GBI approach is feasible, and it is in line with Vision 2035 goals. However, the dream would be effectively realized if a focus is directed on tackling the inherent obstacles. In all the efforts, there are high expectations for the government to partake further initiatives in order to align the GBIs with vision 2035 goals. In the contemporary world, the need to embrace or strive towards the attainment of green economy is particularly emphasized. The emphasis is increasingly being laid upon every area of human social and economic activity, including the building processes. In Brunei, this scenario is well depicted by the existence of Green building initiative. Green building initiative refers to use of environmental friendly practices in the design, construction and operation of buildings. It is an effort by the present generations to preserve resources and the environment for future generations. This paper analyses the GBI in Brunei, the extent Brunei has adopted the practice, the problems it is facing and how these problems can be solved. The objective of this paper is to assess the extent to which the GBI goals are feasible, highlight the inherent impediments and propose possible measures. A survey questionnaire, which is directed to designers, builders and users of different buildings, is used. Thi s is informed by the fact that the employment of questionnaire interview would be pivotal in ascertaining the commitment, as well as the perception of different stakeholders towards the GB initiative. As the globe strives to achieve a green, sustainable economy, Brunei has not been left out. This is clearly

ECE 4332 ELECTR OOPTIC DEVICES AND SYSTEMS Assignment

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Would legalize Medical Marjuana help the ecomony in New York Research Paper

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My role model Essay To me a role model is someone in my life that has influenced me in a positive way. They help shape the way I am in the present and what I am going to be in the future. They are some one that I can look forward for advice in a tough situation and I know that they will give me advices with wisdom. They will never judge me on my past but only look to help because they really do care about me. Some one who I never feel awkward talking to about my problems because I know that it will not change their view of me and they will not reveal any information about me to other unrelated person or someone who are nosey. A role model should be sincere and not out for there own good but the good of others. I think that they should be older then I am because they need to have more experience then I do and need to have a deeper insight. It would be pointless to have a role model who knows less then me. Read more: My role model essay But apart from my parents, , teachers or very best friends like Brian Lee really do care about me a lot, there is nobody should be deserved to have a talk about, or can drag my attraction, or makes me change my personality and reach more achievements. I don’t have a real one honestly, but I would be searching for him or her! ( You must feel surprised that why do I write such a short paragraph this timeï Å )

Gender Differences in Advertising Language

Gender Differences in Advertising Language In this modern life, advertisements appear widely not only in shops and stores, in leaflets and brochures, on newspapers and magazines but also on high-tech media like radios, televisions and the Internet. They appear in different forms: texts, images, audio files or an integrated form of all: video/animated files. However different they are, they are designed with only one intention. That is to make more profit by bringing the products to groups of potential customers. To fulfill that intention effectively, they characterize the potential customers of each product or service and design personalized advertisements (2008 Choicestream Personalization Survey) that target to certain potential groups of customers. Thus, in the advertising market, some products have more than one advertisement which target at different groups: one may target at the old while another may target at the young; or one may target at the rich while another may target at the working class. Clear Shampoo is one obvious example in Vietnam. The product has seven advertisements on television and the Internet. They seem to target at different viewers of different genders and have several other aspects such as models, images, languages and advertising techniques. This essay focuses on one of those aspects, the language, and aims to find the answers for two following questions: Is the language used by male models/voiceovers different from that used by female models/voiceovers? Is the language used by models/voiceovers of different genders strongly associated with the target viewers? 2. Theoretical background 2.1. Advertising Nowadays, businesses and manufacturers are actually aware of the great importance of advertising their products or services since a successful advertisement can bring them great profits whereas an unfortunate commercial can lead them to bankruptcy (Sadek-Endrawes, 2008). According to adcracker.com, a website for tips, tools and techniques to create world-class advertising ideas, businesses and manufactures try their best to find ways to design the best advertisements for their products and services to attract attention, engage minds, trigger emotions and change what people think. Among techniques used are special metaphors (a symbolic representation for the product), promises of benefit or problem solving, offers of free samples, features of human-like and life-like, features of eye candy, etc. Writers from adcracker.com also believe that it might be useful to choose or create their own characters who are put in some special situations, for example conflicts, which can be exaggerated . But the most and foremost important techniques that all advertisement designers need to know are the techniques of choosing the target viewers and language wisely and correspondingly. That is the reason why there are sometimes more than one advertisements designed for only one single product. 2.1.1. Language use as a powerful advertising technique Language plays a vital role in the society in general and in everyones life in particular. We use language of all kinds every day, if it is not to say, every moment to communicate with other people, to get ourselves and our own opinions expressed and vice versa to get the same things from others (Gyllgard, 2006). Mastering that communicative power of language, sensible advertisers try to utilize language as a powerful tool to influence the viewers. More specifically, they often try to use language distinctively in order to catch viewers attention (adcracker.com). For example, they sometimes play with words, use them out of context, and create new ones in order to help viewers remember a certain brand. Sometimes, those words become the slogan for the brand like Moving Forward for Toyota cars or Malaysia Truly Asia for Tourism in Malaysia. The designers of advertisements also pay attention to speech accommodation (Giles Coupland, 1991) and adjust the speech styles of models and voiceovers in order to fulfill their advertising intentions, especially the intention of attracting the attention of specific groups of viewers. A study of a group of students from Mount Holyoke College (Alfaro et al.) finds that the advertisement is much more effective when the gender of models/ voiceovers and the targeted gender are matched. Language in advertisements is also internationalized (Sadek-Endrawes, 2008), which is expected to be beneficial in order to create the same response from viewers of different countries in case the product comes into the global market. 2.1.2. Focus on target viewers Most advertisers know that advertising techniques have persuasive energy and that the strength of such persuasive energy is measured in several ways, but most importantly in relation to a target audience (adkracker.com). It is explained by adcracker.com that different target audience have different lifestyles, different attitudes, different feelings and emotions, which consequently results in different behaviors. Thus, successful advertisers often attempt to build adverts that can get people to take action or plant a belief in the minds of their prospective buyers by closely associating their adverts with the targeted viewers. This is also supported by the 2008 Personalization Survey of Choicestream, an independent research firm providing recommendation service for the worlds largest retailers and entertainment brands including Yahoo!, ATT, Tesco, Overstock.com, etc. In the survey, they noted that those who spend the most money and shop most frequently are more likely to click on per sonalized ads than non-personalized ads. In fact, 39% of them are more willing to click on a personalized advertisement. 2.2. Gender difference Men and women are different in various aspects which can mainly be categorized into biological and social factors. Consequently, different terms are coined to show such differences, for example sex and gender. Sex is defined by Eckert and McConnell-Ginnet (2003:10) as a biological categorization which is based primarily on reproductive potential and gender is the social elaboration of biological sex. This means that sex is something fixed by birth (Thomas, 2004) and gender is something that the social life shapes on us continuously in every pace of our life (Graddol and Swann, 1994:8). It is believed that gender has a major influence on language use through the process of socialization (Tannen 1993:84). As afore-mentioned, language is an important part of an individuals life which helps to form his/ her social identity (Gyllgard, 2006:1) by their different linguistic habits which reflect different individual biographies and experiences (Graddol and Swann, 1994:5). Coates (1993:144) also claims that when children adopt linguistic behavior considered appropriate to their gender they perpetuate the social order which creates gender distinctions This means that language is among the most significant factors, bedsides social roles and social positions, that make distinctions between men and women. Actually, it is observed that men and women use language differently in a gender-appropriate manner (Tannen, 1993:85) since they are small. In the following part of the paper, the use of language by different genders will be discussed in three main aspects: (1) topic choices, (2) word choices and (3) manner of speaking. Topic choices In terms of topic choices, men are believed to talk more about sports or other physical activities when they are small (Poynton, 1989) and about current concerns, about their strength and their dominance (Coulmas, 2005) when they grow up. Meanwhile, women are believed to spend time talking more about home activities, romance and fantasy worlds. Later in their life, they are considered to choose to talk about nonsense and unimportant personal topics (Gyllgard, 2006). Consequently, mens language is often considered as serious and important while womens is seen as trivial and easy to ignore (Coates, 1993). Word choices It is believed that women seem to be more careful about choosing words than men. It is explained that this results from the different roles of the two genders in the society. Women are considered to have their first and foremost roles as caring the families and bringing up children. Consequently, they need to be careful with the words they use or otherwise they may set bad examples for their children. Also regarding word choices, in their works, Poyton (1989) and Eckert McConnell-Ginet (2003) find that women use more intensifies (such as so and very), words of approximation (such as about and around), or inessential qualifiers (like really or so) than men. Women are also claimed to use more adjectives (including empty adjectives like cute and evaluative adjectives like wonderful) and adverbs. Furthermore, hedges and tag questions are found more in womens language than in mens in order to require confirmation or signal uncertainty respectively (Lakoff, 1989). Manner of speaking With the same reasons of different social roles, in terms of manner of speaking, women are found more polite in speaking and men are found to create and use more taboo language like slang or swear words (Poyton, 1989). Lakoff (1989) also agrees with this by giving an example that women choose to use weaker expletives like oh dear or goodness instead of words like shit or damn. Meanwhile, Coates (1993) believes that the language used by women is collaboration-oriented with supportive comments to create and maintain relationship of closeness and equality while that used by men is competition-oriented in order to assert their positions of dominance. 3. Methodology and Data This study focuses on the difference between the languages used by male and female models in different advertisements for the same product, namely Clear Shampoo, one kind of shampoo used in Vietnam. It will test whether the difference in language used by male and female models and voiceovers is associated with the difference in genders of the target viewers and how they are associated. First of all, English versions of seven Clear Shampoo advertisements are selected to be the data for analyzing. Those advertisements are chosen for several reasons. Firstly, shampoo is now an essential cosmetic product that people, regardless of their age, their social or financial status and certainly their gender, have to use in their daily life. Thus, it is worthwhile to investigate the advertisements of such product. Secondly, it is found that there are several different advertisements of Clear Shampoo on television as well as on Youtube at the same time and it is presumed by the author that it may result from the advertisers purpose of targeting viewers of different genders. Consequently, with the help of Google search and Youtube website, seven advertisements of Clear Shampoo are collected and transcribed in the appendices of this essay for being analyzed to answer the first research question. Differences among those advertisements will then be figured out by checking the above -mentioned theory and later used to group the seven advertisements into 3 groups: for men, for women and for both men and women. The second question is answered by analyzing the interviews with 20 viewers of both genders who are non-native speakers of English but gain sufficient proficiency to understand the advertisements. Actually, they are Vietnamese teachers of English who are now teaching English at College of Technology and students of some M.A. programs for English Linguistics or English Teaching Methodology. The procedure includes two small sections. Firstly, the viewers are given the transcriptions of the advertisements and asked two following questions: Who does each advertisement target, men or women? How do you know who the advertisement target at? After that, they are asked to watch the seven advertisements and answer the two questions again. 4. Data analysis and results 4.1 Advertisement analysis and results Based on the theoretical background and seven advertisements of Clear Shampoo, the following results on gender differences in language use are obtained and grouped in three major aspects: (1) choice of topic, (2) choice of word and (3) manner of speaking. 4.1.1. Choice of topic It is revealed by the advertisement analysis that male models talk about their confidence and show their strength as well as their dominance to others by facing the problems: Black is confident. Confidence means no dandruff. (Appendix 1) Face it. Cover it. I deal with dandruff like man. (Appendix 4) or Rage. Rage against her breath of fear. (Appendix 5) Meanwhile, female models talk about beauty as in: some beauty shampoos (Appendix 3) about their daily activities such as combing in appendix 3 or about their emotion and their perception as in: I love my hair. Im convinced. (Appendix 2) Convinced. I am. (Appendix 3) They also mention one fact that they often try to avoid the troubles they encounter: Hide itCover itI keep it secret as any woman should. (Appendix 4) 4.1.2. Choice of words Verb choice As male models choose to talk about their confidence, their strength as well as their dominance, they use words that help to express perfectly what they mean. Actually, they use strong verbs as breath, move and sweat in Appendix 1 or face, solve, and deal with in appendix 4 or verbs that show their activeness as in I trust Clear. (Appendix 1) The verbs spoken by male voiceovers also have the same feature: remove and prevent the dandruff (appendix 5), or make the dandruff go away and stay away (appendix 7) so that its all settled (appendix 4). All those verbs bring to the audience the active position of the speakers, and thus, reveal their dominant positions. On the other hand, the verbs used by female models are quite different since they seem to display the defensive positions of the women Im convinced. (Appendix 2) Convinced. I am. (Appendix 3) or their solutions of avoiding dandruff by hiding it, covering it or keeping it secret (appendix 4). Adjective choice As their concerns are different, female and male models choose different adjectives when they speak about their hair. For example, most male models and voiceovers use black to talk about their hair or the hair they want to have: I like black. Black is confident. Black looks good. (Appendix 1) From black into darkness and into the dark, the icy blackness follows. (Appendix 5) the seduction of black, the temptation of black. Its the closeness of black that you can only have (Appendix 6) At the same time, female models talk about the features of soft, clean and beautiful which are just suitable to describe female hair. Clear makes my hair soft and beautiful. Just soft hair. (Appendix 2) Can your shampoo leave your hair soft and clean Clear takes it soft. Just soft hair. (Appendix 3) 4.1.3. Manner of speaking As can be seen from the seven advertisements, female models talk with a collaborative orientation. They talk as if they want to share their experience with the audience whereas male models and voiceovers try to assert their positions of dominance by a competitive orientation. They talk about their dealing with dandruff (appendix 4), the collision of sparks and dandruff (appendix 5), their black seduction and temptation when they are dandruff free (appendix 6). The tendency of dominance is also expressed by their short imperative sentences which can be found more frequently in male models or voiceovers speech: Face it Solve it (Appendix 4) Rage, rage against her breath of fear. (Appendix 5) Make the season more seductive. Make it a Clear Black Valentines. Be board. Be Black. Move closer anytime. Have Clear Black Valentines. (Appendix 6) The first advertisement in Appendix 1 with the male model also offers another feature of male speech. That is the logic in thinking and speaking: Black is confident. Black looks good. Looking good means no dandruff. Confidence means no dandruff. Clear means no dandruff. With his logical speech, the male model tries to convince the audience the close relationship among Clear, black, confident and looking good. 4.2 Interview analysis and results The results of the interviews reveal that it is not language but mainly the models, the images in the advertisements that inform the interviewees about the target viewers of the advertisements. In fact, after looking at the transcription of the seven advertisements, most of them (16 out of 20) hardly say who the advertisements target at. The other four guess the target viewers based on the name of the models (Rain in Appendix 1 or Nicole in Appendix 2) or the name of the products (Clear Men in Appendix 4 or Clear Black Valentines in Appendix 6). However, they can easily answer the two questions after watching the video files and confirm that the language does not get much of their attention but the rhythm of the speech does have some effects on their viewing. This might lead to a conclusion that language does not play an important role in revealing the target viewers of advertisements. 5. Conclusion The results of two analyses reveal the answers for both research questions. Firstly, the analysis of the advertisements answers the first question about the relationship between the language and the gender of speakers. In fact, it confirms the theory of gender language. According to the analysis, the language used models/voiceovers of different gender are not the same even though they are not the language that they say in the real life but what they are told to say by the advertisement designers or directors. The differences mainly lie in the choice of topics, choice of words and the manner of speaking. Secondly, the analysis of the interviews with 20 non-native English speakers answers the second question about the relationship between the language and the target viewers of the advertisements. The result reveals that language does not have a strong link with the target viewers since most of the interviewees cannot say exactly the target viewers of the advertisements if they only look at the transcriptions of the ads. Although the research has found answers for both research questions, there are still many drawbacks that should be improved. First of all, it is realized that just one or two typical advertisements should be selected in stead of seven so that the analysis could be more thorough and focused. Secondly, the interviews should be recorded by means of multi-media in stead of just recorded by note-taking since it can provide much more information and can be referred back easily. References 2008 Choicestream Personalization Survey. Choicestream. 29 October 2009 Advertising techniques Dos and Donts and Simple Tips from Years of Learning. Buzz Marketing. 29 October 2009. Alfaro, M.W. et al. The effect of voice-over gender and targeted gender of product on television commercial effectiveness. 12 December 2009 Creative and Effective Advertising Techniques. AdCracker. 29 October 2009 Coates, J. 1993. Women, Men and Language. London: Longman. Coulmas, F. 2005. Gendered speech: Sex as a factor of linguistic choice. Sociolinguistics. Cambridge. Eckert, P. McConnell-Ginnet, S. 2003. Language and Gender. Cambridge: CUP Giles, H. Coupland, N. 1991. Language: Contexts and Consequences. Open University Press Graddol, D and Swann, J. 1994. Gender Voices. Oxford: Blackwell. Gyllgard, L. 2006. Gender differences in Swedish students written English and students identification of female and male language features. 29 Oct, 2009 Lakoff, R. 1989. Language and Womans Place. New York: Harper and Row. Newman, M.L. et al. 2008. Gender Differences in Language Use: An analysis of 14,000 Text Samples. Discourse Processes. 45: 211-236 Poynton, C. 1989. Language and Gender: Making the difference. Oxford: OUP Sadek-Endrawes. 2008. Culture Advertising. 29 Oct, 2009. Sunderland, J. 2008. Language and Gender. Routledge. Tannen, D. 1993. Gender and Conversation Interaction. New York: OUP. The Targeted Advertising Dictionary and Business Index. The Interactive TV Dictionary and Business Index. 25 Nov, 2009. Thomas, L. et al. 2004. Language, Society and Power. Routledge. Trudgill, P. 2000. Sociolinguistics: An Introduction to Language and Society. London: Penguin APPENDICES APPENDIX 1: Clear Commercial found on http://www.youtube.com/watch?v=xLb6o0QV9jo I breath. I move. I sweat. With the world watching. My hair. My clothes. I like black. Black is confident. Black looks good. Looking good means no dandruff. Confidence means no dandruff. Clear means no dandruff. I trust Clear. Dandruff never comes back. My name is Rain. Clear. No Dandruff. APPENDIX 2 Clear Commercial found on http://www.youtube.com/watch?v=cGzm2dIjO3I I lived to perform. My song, my dance, my hair. Theres no room for dandruff. Clear makes my hair soft and beautiful. I love my hair. Clear. It works. Im convinced. My name is Nicole. Clear. No Dandruff. Just soft hair. APPENDIX 3 Clear Commercial found on http://www.youtube.com/watch?v=5TYOSixnZWwfeature=related Can your shampoo leave your hair soft and clean. That is how combing sounds like with some beauty shampoos. And that is how it sounds like after Clear takes it soft. Convinced. I am. Clear. No Dandruff. Just soft hair. APPENDIX 4: Clear Commercial found on http://www.youtube.com/watch?v=rd_LQMSvXJ4 Face it. Hide it. Solve it. Cover it. I deal with dandruff like a man. I keep it secret as any woman should. But either way, we know the answer is clear. I use clear. Clear men for me. It has zinc vitanol, clinically proven effective to remove dandruff and prevent it from coming back. Its all settled then. For us, its only one choice. New clear. No dandruff. APPENDIX 5 Clear Commercial found on http://www.youtube.com/watch?v=U6WlPhqIyrs From black into darkness, shadows see follicles bent and broke and slivers of sparks as dark and dandruff collide. Rage, rage against her breath of fear! Now frozen, silence marks the danse macabre. And into the dark, the icy blackness follows. APPENDIX 6 Clear Commercial found on http://www.youtube.com/watch?v=Q9tx1JR34lc You never know when youd get stuck by the seduction of black, the temptation of black. Its the closeness of black that you can only have when you are dandruff free. With Clear. Make the season more seductive. Make it a Clear Black Valentines. Be board. Be black. Move closer anytime. Have Clear Black Valentines. With clear. No dandruff.