The Government Of India s Ban Of Cigarette Advertisement...

The Government of India s ban of cigarette advertisement at sporting events had many in support and many in opposition. The supporters of the ban included citations from the World Health Organization which documented that tobacco accounted for over 3 million deaths in 1990, the figure rising to 4.023 million deaths in 1998. It was estimated that tobacco related deaths would rise to 8.4 million in 2020 and to 10 million in about 2030. There was an increasing fear that tobacco companies were inducing children and young people to begin experimenting with tobacco products, and in this way initiate regular smoking, and lifelong consumers of tobacco. It was cited that RJ Reynolds had targeted youth in their advertisement by having their mascot in the form of a cartoon that would capture the attention of children as new customers and that advertising in general ,aggressively pushes their products across to current smokers and non smokers and that it was the tobacco companies agenda to create new customers to replace the customers who were dying from tobacco related health complications. There were studies with four countries including Norway, France, Finland and Canada that showed a ban that covered all brands and channels proved to be successful in a decrease in cigarette sales and a decrease in young smokers picking up the habit. Those in support of the ban in India also point out that the government has a duty to protect it s citizens and that althoughShow MoreRelatedThe Ethics Of The Indian Government959 Words   |  4 Pagesthe late 90 s and early 2000 s, but it is still something we should strive to understand and functionally work with. The European Union and the United States have banned advertisements from television, while only the United States has banned tobacco advertising for sporting events. The Indian government had enacted an initiative to ban tobacco advertising in sporting events in 2001 to help curb the appeal of tobacco use in minors. The ethical ramifications of the Indian government within thisRead MoreThe Role of Advertising in Marketing Communications9872 Words   |  40 Pagesquality image dilution. 3. EVENTS AND EXPERIENCES – Company sponsored activities and programs designed to create daily or special brand related interactions. 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